SEO wins
A ranked link
User must click through
The one question everyone asks first
How is AEO different from traditional SEO?
SEO earns a ranked link a user has to click. AEO earns a citation inside the answer itself — the sentence the AI reads aloud or shows first. SEO optimizes pages for crawlers and rankings; AEO optimizes self-contained, verifiable answers for extraction. Same site, different unit of victory: the answer, not the link.
Most of your buyers no longer scroll ten blue links. They ask an assistant "who's the best option for X?" and act on the two or three brands it names. If you're not in that answer, you don't exist for that query — there is no page two in an AI answer.
AEO wins
The cited answer
Named before the click
How does AEO help your business show up in ChatGPT, Perplexity, and AI assistants?
AEO gets your brand named when buyers ask AI "who's the best…" or "what should I use for…". By publishing clear, structured answers to the exact questions your customers ask, you become the source the model pulls from — turning zero-click AI answers into brand recommendations at the moment of decision.
We map your buyers' real prompts, build answer-first content around them, and reinforce the entity + off-site signals that make an AI confident enough to cite you by name.
What does an AEO audit include, and what should you expect?
An AEO audit tests your brand across every major AI engine, shows exactly where you're cited or missing, maps which competitors win the answers you don't, and returns a prioritized fix roadmap. You get a scored report — not vague advice — covering content structure, schema, entities, and off-site gaps.
How should your website content be structured so answer engines can quote it?
Lead with the answer. Put a direct, self-contained response immediately under a question-shaped heading, then add depth below. Use question-based H2s, FAQ and HowTo schema, concise factual sentences, and clear entity signals so an AI can lift a clean, quotable passage without ambiguity.
- Question H2s matching how people actually ask AI
- Answer-first blocks — the quotable passage comes first
- FAQ / HowTo / speakable schema on every page
- Entity clarity — consistent name, category, and attributes across the web
See where AI names you today.
Run a free visibility check, or skip it and jump straight into your command center.
Does AEO replace SEO, or is it something you add on top?
You add AEO on top of SEO — it doesn't replace it. Traditional SEO still builds the crawlability, authority, and technical foundation AI engines rely on to trust you. AEO layers answer-first structure and citation signals over that foundation so the same content both ranks and gets quoted.
Every engine, one playbook
Which AI platforms — and are they different?
Yes, they select sources differently — but you don't need five strategies. One entity-strong, answer-first, schema-rich, well-cited site wins across all of them. Reporting and prompt-testing, though, run per engine, because coverage varies.
| Engine | How it picks sources | What we optimize |
|---|---|---|
| ChatGPT | Training data + live browsing (Bing-backed) | Entity clarity, off-site citations, quotable answer capsules |
| Perplexity | Real-time retrieval, cites inline | Answer-first blocks, stats/tables, crawl access, community presence |
| Google AI Overviews | Indexed content + E-E-A-T + schema | Technical foundation, FAQ/HowTo schema, BLUF summaries |
| Gemini | Google knowledge graph + GBP | Knowledge panel, entity truth docs, structured data |
| Claude | Training + some retrieval | E-E-A-T, clean structure, factual precision |
What you get
A system that makes you the answer.
Every engagement turns your site into the source AI engines trust. No guesswork, no vanity metrics — a repeatable system of research, structured content, and technical signals, tracked per engine so you can see your citation share move.
01
Prompt map
The exact questions your buyers ask AI, by funnel stage.
02
Answer-first content
Pages engineered to be quoted, with schema on every one.
03
Entity + authority
Consistent entity data and off-site signals AI engines reward.
04
Citation tracking
Your share of AI answers, per engine, reported monthly.
Measurement
How do you measure ROI when AI answers are zero-click?
You measure AI Citation Share: the percentage of your tracked buyer prompts, per engine, where your brand is named — benchmarked against your competitors. We layer on citation position, recommendation sentiment, and proxy business signals like branded-search lift, and we're honest that attribution is still maturing.
Metric
Citation Share
% of prompts naming you, per engine
Metric
Position
Where in the answer you appear
Metric
Sentiment
Named vs actively recommended
Metric
Proxies
Branded lift, lead self-reports
The method
A system, not a guess.
01
Research
Map the prompts your buyers ask AI — and who it cites today.
02
Build
Produce the structured, citable answers every engine trusts.
03
Deploy
Push live, verify crawlable, indexed, machine-readable.
04
Measure
Track citations across every engine, report the trend.
FAQ
How long before I see results from AEO?
Early citation movement typically shows within 30–90 days as new answer-first content is crawled and entity signals strengthen. Competitive verticals take longer; we report leading indicators before revenue impact is attributable.
What qualifications should I look for in an AEO specialist?
Multi-engine coverage, a structured audit process (schema, entities, FAQs, off-site), and honest measurement. Red flag: a traditional SEO shop that just added "AI" to its name.
What do I need to change on my website first?
Convert key pages to answer-first structure, add FAQ/HowTo/Organization schema, and make your entity data consistent across the web. The audit prioritizes exactly which pages first.
Does AEO work for a small business, or just big brands?
It works for small and niche businesses — often faster, because specific queries are pre-competitive. A focused local or vertical brand can own the AI answer for its category before larger competitors show up.