Multi-Engine AEO/GEO Audit
Summit Crest Roofing
Roofing · Austin, TX · Generated 2026-07-28
Summit Crest Roofing appears in just 19% of AI answers buyers see — competitors own the rest.
For deeper coverage, move up to the Enterprise Audit.
More prompts, more engines, and more competitors.
Visibility Score · Grade F
Illustrative sample — measured from 200 prompts × 6 engines on 2026-07-28.
The verdict
Across 200 buyer prompts and 6 AI engines, Summit Crest Roofing is cited far less than its competitors. The biggest losses are in high-intent pricing and comparison queries, where AI currently recommends Ironclad Exteriors and directory sites instead. This is a closeable gap: the winning pages are answer-first, schema-rich, and entity-consistent — all things we build and publish automatically.
- AI Visibility Score: 16/100 (F) — below the threshold where AI reliably recommends you.
- Share of voice: 12% vs 29% for the category leader (Ironclad Exteriors).
- Weakest on transactional + comparison prompts — the exact moments a buyer is choosing who to hire.
- 1 aggregator/directory sites are winning answers a local business should own.
19%
AI presence
12%
Share of voice
16/100
Visibility score
6
AI engines
Top 3 moves — highest leverage first
No FAQ schema on key pages; competitors use it to win answer boxes.
Individual services aren't marked up, so AI can't match service-specific queries.
No speakable markup for voice-assistant answers.
Ranked from your measured schema, entity and technical gaps. Full sequence in the roadmap.
200
Prompts tested
6
AI engines
7
Competitors analyzed
Austin, TX
Market
Each prompt was run across Perplexity, ChatGPT, Claude, Google AI Overviews, Gemini, Grok (xAI). Buyer prompts span informational, comparison, transactional, troubleshooting, and navigational intent. Tested logged-out / incognito for a neutral view of what a real buyer sees.
How often you appear, broken down by buyer intent. The high-intent rows (transactional, comparison) are where deals are won or lost.
Select any prompt to expand the per-engine result — rank, tone, and who was cited when you lost. Showing 24 of 200 prompts run.
| Prompt | Intent | Perplexity | ChatGPT | Claude | Google AI Overviews | Gemini | Grok (xAI) |
|---|---|---|---|---|---|---|---|
| +best roofing company in Austin | informational | — | #6 | — | — | — | #7 |
| +metal vs shingle roof cost | comparison | — | — | — | — | — | — |
| +how much does a roof replacement cost in Austin | transactional | — | — | — | — | — | — |
| +emergency roof repair near me | transactional | — | — | — | — | — | — |
| +signs you need a new roof | troubleshooting | — | — | — | — | — | — |
| +is a metal roof worth it in Texas | comparison | — | — | — | — | — | — |
| +licensed roofing contractor Austin | navigational | — | — | — | — | — | — |
| +roof financing options Texas | transactional | — | — | — | — | — | — |
| +best roofing in Austin | comparison | — | — | — | — | — | — |
| +best roofing near me | comparison | — | — | — | — | — | — |
| +best roofing Austin area | comparison | — | — | — | — | — | — |
| +best roofing in my area | comparison | — | — | — | — | — | — |
| +best roofing | comparison | — | — | — | — | — | — |
| +best metal vs shingle cost comparison in Austin | comparison | — | — | — | — | — | — |
| +best metal vs shingle cost comparison near me | comparison | — | — | — | — | — | — |
| +best metal vs shingle cost comparison Austin area | comparison | — | — | — | — | — | — |
| +best metal vs shingle cost comparison in my area | comparison | — | — | — | — | — | — |
| +best metal vs shingle cost comparison | comparison | — | — | — | — | — | — |
| +best roof replacement cost guide (austin) in Austin | comparison | — | — | — | — | — | — |
| +best roof replacement cost guide (austin) near me | comparison | #4 | #6 | #6 | #5 | #4 | — |
| +best roof replacement cost guide (austin) Austin area | comparison | — | #5 | — | — | #8 | — |
| +best roof replacement cost guide (austin) in my area | comparison | — | — | #7 | — | #6 | — |
| +best roof replacement cost guide (austin) | comparison | — | — | — | — | — | — |
| +best storm-damage insurance claim help in Austin | comparison | — | — | — | — | — | — |
Your visibility differs by engine. ChatGPT and Google AI Overviews drive the most consumer reach, so weakness there costs the most.
Avg rank 6.4 · 0 rec / 5 neutral / 1 neg
Avg rank 3.7 · 4 rec / 4 neutral / 0 neg
Avg rank 6.4 · 3 rec / 3 neutral / 1 neg
Avg rank 5.3 · 4 rec / 3 neutral / 2 neg
Avg rank 7 · 3 rec / 6 neutral / 1 neg
Avg rank 6.3 · 1 rec / 5 neutral / 2 neg
Of every citation AI gives across your buyer prompts, what slice is you vs each competitor.
15
Recommended mentions
26
Neutral mentions
7
Negative mentions
When AI does mention Summit Crest Roofing, it's mostly neutral, with a few negative framings to correct. The goal is to move neutral mentions to explicit recommendations.
Your real competitors
The actual service businesses AI recommends instead of you — with a measured teardown of their page: the schema, answer blocks, and depth that win them the citation.
Structured data on their page: Organization, LocalBusiness, FAQPage, Service, AggregateRating
Why they win
- Leads with a direct answer block near the top of the page.
- Ships FAQPage schema — eligible for answer boxes and PAA.
- Publishes a cost/comparison table AI can extract.
- Declares LocalBusiness/Organization entity schema.
- 5 question-style H2s matching how buyers ask.
- Deeper page (~2145 words vs your ~520).
Schema they have that you don't: FAQPage, AggregateRating
Measured: https://ironclad-exteriors-example.com/
Dominates: discovery · pricing · comparison
Structured data on their page: Organization, LocalBusiness, FAQPage
Why they win
- Leads with a direct answer block near the top of the page.
- Ships FAQPage schema — eligible for answer boxes and PAA.
- Declares LocalBusiness/Organization entity schema.
- 7 question-style H2s matching how buyers ask.
- Deeper page (~989 words vs your ~520).
Schema they have that you don't: FAQPage
Measured: https://bluesky-roofworks-example.com/
Dominates: discovery · pricing · trust
Structured data on their page: Organization, LocalBusiness, FAQPage
Why they win
- Ships FAQPage schema — eligible for answer boxes and PAA.
- Declares LocalBusiness/Organization entity schema.
- 6 question-style H2s matching how buyers ask.
- Deeper page (~1950 words vs your ~520).
Schema they have that you don't: FAQPage
Measured: https://lonestar-roof-example.com/
Dominates: discovery · pricing · comparison
Their page could not be measured — robots.txt disallows crawling this path. We don't invent findings we couldn't verify.
Wins specific topic clusters with structured, citable content the client hasn't published yet.
Dominates: discovery · pricing · trust
Aggregators & directories absorbing your citations
These sites soak up answers a local business should own. You don't out-build them like a competitor — you out-structure them: own the direct answer with schema-rich, answer-first pages so AI cites you instead of the directory.
An aggregator/directory wins by default when no local business has answer-optimized content for the query.
Dominates: discovery · pricing · comparison
An aggregator/directory wins by default when no local business has answer-optimized content for the query.
Dominates: discovery · pricing · trust
A retail/DIY result — the prompt pulled product answers. Not a service competitor; win these queries with service-intent pages.
Dominates: discovery · pricing · comparison
Per-page findings · 4 pages crawled
| URL | Schema found | Schema missing | H1 | Meta | Words |
|---|---|---|---|---|---|
| / | Organization | LocalBusiness, FAQPage, Service | ✓ | ✓ | 640 |
| /services | none | LocalBusiness, FAQPage, Service | ✓ | missing | 480 |
| /about | none | LocalBusiness, FAQPage, Service | missing | missing | 210 (thin) |
| /contact | none | LocalBusiness, FAQPage, Service | ✓ | missing | 130 (thin) |
/
Schema found: Organization
Missing: LocalBusiness, FAQPage, Service
H1 ✓Meta ✓640 words
/services
Schema found: none
Missing: LocalBusiness, FAQPage, Service
H1 ✓Meta missing480 words
/about
Schema found: none
Missing: LocalBusiness, FAQPage, Service
H1 missingMeta missing210 words (thin)
/contact
Schema found: none
Missing: LocalBusiness, FAQPage, Service
H1 ✓Meta missing130 words (thin)
Illustrative per-page findings.
Does AI actually know who you are? These signals determine whether AI can confidently resolve and cite your business.
Topic clusters competitors win that you don't — your fastest path to new AI citations.
Build a citable comparison page with a cost table and 40-60w lead answer.
Currently won by Ironclad Exteriors · comparison intent
Publish a localized cost guide with real ranges + FAQ schema.
Currently won by BlueSky Roofworks · transactional intent
Answer-first guide on filing claims; high buyer intent post-storm.
Currently won by Lone Star Roof Co. · troubleshooting intent
The real service keywords in your market with live monthly search volume and ad cost — and the page (if any) that targets each one. This is demand you can capture by being the AI-cited answer instead of paying for clicks.
285,440
Total addressable searches / mo
$3,312,764/mo
What buying these clicks in Google Ads costs / mo
30
Keywords with no page targeting them
If you paid Google Ads for every one of these searches, it would cost about $3,312,764/month (live cost-per-click × monthly volume, Austin, TX). That's the size of the whole market — not a promise you capture all of it — and every buyer question you win in AI answers is a slice of it you get without paying per click.
| Keyword | Vol/mo | CPC | Intent | Target page | AI presence |
|---|---|---|---|---|---|
| best roofing company in Austin | 593 | $2.36 | commercial | MISSING | — |
| metal vs shingle roof cost | 57 | $7.57 | commercial | /metal | ○ absent |
| how much does a roof replacement cost in Austin | 97 | $18.86 | commercial | /how | ○ absent |
| emergency roof repair near me | 4,810 | $6.89 | commercial | / | ● you appear |
| signs you need a new roof | 3,114 | $12.37 | navigational | / | — |
| is a metal roof worth it in Texas | 117 | $14.82 | buyer | MISSING | ○ absent |
| licensed roofing contractor Austin | 174 | $8.60 | commercial | /services | ○ absent |
| roof financing options Texas | 1,798 | $22.18 | navigational | /services | — |
| metal vs shingle cost comparison | 3,950 | $8.48 | commercial | /metal | ● you appear |
| roof replacement cost guide (austin) | 1,340 | $14.83 | commercial | /services | ○ absent |
| storm-damage insurance claim help | 1,339 | $20.95 | navigational | MISSING | ● you appear |
| roofing Austin | 123 | $8.20 | navigational | /services | ○ absent |
| best roofing Austin | 764 | $3.31 | buyer | / | — |
| roofing cost Austin | 669 | $13.02 | commercial | /roofing | — |
| affordable roofing Austin | 364 | $21.19 | commercial | /services | — |
| roofing near me | 1,453 | $18.99 | commercial | MISSING | ● you appear |
| emergency roofing Austin | 130 | $4.91 | navigational | /services | ● you appear |
| licensed roofing Austin | 3,459 | $17.57 | navigational | /licensed | — |
| roofing reviews | 658 | $15.20 | buyer | /services | ○ absent |
| roofing quotes | 5,069 | $13.99 | commercial | /services | ● you appear |
| roofing financing | 3,602 | $6.25 | navigational | MISSING | — |
| roofing cost | 6,512 | $2.01 | commercial | / | — |
| roofing prices | 277 | $19.51 | commercial | /services | ○ absent |
| roofing company | 1,738 | $13.20 | commercial | /roofing | ○ absent |
| roofing companies | 5,553 | $19.66 | navigational | / | — |
| roofing services | 4,434 | $9.66 | navigational | MISSING | ● you appear |
| roofing repair | 480 | $15.83 | navigational | /services | ● you appear |
| roofing installation | 1,975 | $14.34 | navigational | /services | ○ absent |
| roofing estimate | 1,609 | $3.82 | commercial | /roofing | — |
| roofing estimates | 1,235 | $1.57 | commercial | /services | ● you appear |
| roofing contractor | 5,663 | $2.75 | commercial | MISSING | — |
| roofing contractors | 68 | $8.39 | commercial | /roofing | ○ absent |
| roofing specialist | 699 | $14.13 | navigational | / | ● you appear |
| roofing experts | 393 | $4.19 | navigational | /services | ○ absent |
| roofing in Austin | 42 | $11.38 | navigational | / | ● you appear |
| roofing guide | 80 | $12.94 | informational | MISSING | ● you appear |
| roofing vs alternatives | 5,885 | $9.32 | buyer | /services | — |
| roofing pricing | 51 | $8.82 | navigational | /roofing | ● you appear |
| roofing deals | 1,743 | $11.13 | navigational | /services | ○ absent |
| roofing warranty | 2,772 | $20.88 | navigational | /services | ○ absent |
| roofing consultation | 273 | $3.88 | navigational | MISSING | ● you appear |
| roofing free quote | 2,638 | $11.29 | commercial | / | — |
| roofing maintenance | 150 | $13.27 | navigational | /roofing | ● you appear |
| roofing inspection | 1,426 | $2.68 | navigational | / | ○ absent |
| roofing replacement | 1,849 | $4.99 | navigational | /services | ● you appear |
| roofing upgrade | 730 | $22.66 | navigational | MISSING | ● you appear |
| roofing packages | 1,359 | $20.20 | navigational | /roofing | — |
| roofing same day | 3,633 | $21.66 | navigational | /services | ● you appear |
| roofing emergency service | 1,992 | $4.34 | navigational | / | ○ absent |
| roofing cost calculator | 1,018 | $17.80 | commercial | /services | ○ absent |
| roofing Austin cost | 558 | $9.02 | commercial | MISSING | ○ absent |
| roofing Austin prices | 4,203 | $5.30 | commercial | / | ○ absent |
| roofing Austin near me | 1,049 | $4.44 | commercial | /services | ● you appear |
| roofing Austin reviews | 64 | $19.38 | buyer | /roofing | ● you appear |
| roofing Austin company | 2,019 | $1.65 | commercial | /services | — |
| roofing Austin companies | 1,688 | $3.75 | navigational | MISSING | ● you appear |
| roofing Austin services | 6,435 | $11.31 | navigational | / | ○ absent |
| roofing Austin repair | 3,465 | $8.62 | navigational | /services | ● you appear |
| roofing Austin installation | 3,891 | $15.85 | navigational | /roofing | — |
| roofing Austin quotes | 1,304 | $13.31 | commercial | /roofing | ○ absent |
| roofing Austin estimate | 110 | $2.94 | commercial | MISSING | ○ absent |
| roofing Austin estimates | 308 | $16.07 | commercial | / | ○ absent |
| roofing Austin contractor | 664 | $11.15 | commercial | /services | ○ absent |
| roofing Austin contractors | 3,740 | $11.99 | commercial | / | ○ absent |
| roofing Austin specialist | 3,981 | $11.18 | navigational | /services | — |
| roofing Austin experts | 1,093 | $19.81 | navigational | MISSING | — |
| roofing Austin in Austin | 679 | $3.81 | navigational | / | ○ absent |
| roofing Austin guide | 735 | $4.67 | informational | / | ● you appear |
| roofing Austin vs alternatives | 6,720 | $22.62 | buyer | /services | ● you appear |
| roofing Austin pricing | 3,739 | $7.63 | navigational | /services | ○ absent |
| roofing Austin deals | 3,451 | $3.09 | navigational | MISSING | ● you appear |
| roofing Austin financing | 645 | $18.03 | navigational | /services | ○ absent |
| roofing Austin warranty | 343 | $20.74 | navigational | /services | ● you appear |
| roofing Austin consultation | 1,471 | $20.35 | navigational | / | ○ absent |
| roofing Austin free quote | 4,317 | $5.99 | commercial | /roofing | ● you appear |
| roofing Austin maintenance | 58 | $8.35 | navigational | MISSING | — |
| roofing Austin inspection | 1,950 | $15.08 | navigational | /roofing | ● you appear |
| roofing Austin replacement | 1,544 | $6.92 | navigational | /roofing | ● you appear |
| roofing Austin upgrade | 3,843 | $18.64 | navigational | /services | ○ absent |
| roofing Austin packages | 1,993 | $22.06 | navigational | /roofing | ○ absent |
| roofing Austin same day | 4,497 | $7.57 | navigational | MISSING | ○ absent |
| roofing Austin emergency service | 705 | $19.09 | navigational | /services | — |
| roofing Austin cost calculator | 994 | $9.77 | commercial | /roofing | ○ absent |
| metal vs shingle cost comparison cost | 567 | $12.43 | commercial | / | — |
| metal vs shingle cost comparison prices | 3,503 | $10.92 | commercial | /services | ● you appear |
| metal vs shingle cost comparison near me | 219 | $16.56 | commercial | MISSING | ● you appear |
| metal vs shingle cost comparison reviews | 749 | $6.20 | commercial | / | ● you appear |
| metal vs shingle cost comparison company | 197 | $4.73 | commercial | /metal | ○ absent |
| metal vs shingle cost comparison companies | 2,685 | $20.95 | commercial | /services | ○ absent |
| metal vs shingle cost comparison services | 920 | $13.57 | commercial | /metal | ● you appear |
| metal vs shingle cost comparison repair | 2,812 | $9.27 | commercial | MISSING | ○ absent |
| metal vs shingle cost comparison installation | 1,475 | $1.01 | commercial | / | ○ absent |
| metal vs shingle cost comparison quotes | 5,126 | $14.41 | commercial | /services | — |
| metal vs shingle cost comparison estimate | 1,901 | $6.18 | commercial | /metal | ○ absent |
| metal vs shingle cost comparison estimates | 565 | $9.64 | commercial | /services | ● you appear |
| metal vs shingle cost comparison contractor | 554 | $21.65 | commercial | MISSING | ○ absent |
| metal vs shingle cost comparison contractors | 4,266 | $11.83 | commercial | /metal | ○ absent |
| metal vs shingle cost comparison specialist | 295 | $9.95 | commercial | /services | ● you appear |
| metal vs shingle cost comparison experts | 897 | $6.66 | commercial | /services | ○ absent |
| metal vs shingle cost comparison in Austin | 3,767 | $21.08 | commercial | /services | — |
| metal vs shingle cost comparison guide | 167 | $17.18 | commercial | MISSING | ● you appear |
| metal vs shingle cost comparison vs alternatives | 8,198 | $8.68 | commercial | / | ○ absent |
| metal vs shingle cost comparison pricing | 2,505 | $22.54 | commercial | /metal | — |
| metal vs shingle cost comparison deals | 3,440 | $3.51 | commercial | / | ○ absent |
| metal vs shingle cost comparison financing | 2,507 | $5.54 | commercial | /services | — |
| metal vs shingle cost comparison warranty | 2,646 | $3.37 | commercial | MISSING | ● you appear |
| metal vs shingle cost comparison consultation | 2,151 | $5.00 | commercial | /metal | ○ absent |
| metal vs shingle cost comparison free quote | 1,246 | $2.55 | commercial | /services | — |
| metal vs shingle cost comparison maintenance | 1,882 | $13.90 | commercial | /services | ● you appear |
| metal vs shingle cost comparison inspection | 343 | $12.77 | commercial | /services | — |
| metal vs shingle cost comparison replacement | 535 | $5.45 | commercial | MISSING | ○ absent |
| metal vs shingle cost comparison upgrade | 2,139 | $16.45 | commercial | / | ○ absent |
| metal vs shingle cost comparison packages | 234 | $15.78 | commercial | /services | — |
| metal vs shingle cost comparison same day | 402 | $4.92 | commercial | /services | ○ absent |
| metal vs shingle cost comparison emergency service | 5,448 | $11.00 | commercial | /services | ○ absent |
| metal vs shingle cost comparison cost calculator | 1,649 | $12.91 | commercial | MISSING | — |
| roof replacement cost guide (austin) cost | 417 | $8.61 | commercial | /services | ○ absent |
| roof replacement cost guide (austin) prices | 1,660 | $21.48 | commercial | /services | ● you appear |
| roof replacement cost guide (austin) near me | 333 | $8.37 | commercial | /services | ○ absent |
| roof replacement cost guide (austin) reviews | 2,953 | $22.57 | commercial | /services | ○ absent |
| roof replacement cost guide (austin) company | 3,292 | $22.68 | commercial | MISSING | ○ absent |
| roof replacement cost guide (austin) companies | 166 | $18.19 | commercial | /services | ○ absent |
| roof replacement cost guide (austin) services | 2,726 | $8.60 | commercial | /roof | ○ absent |
| roof replacement cost guide (austin) repair | 607 | $7.84 | commercial | /services | ○ absent |
| roof replacement cost guide (austin) installation | 3,715 | $16.81 | commercial | / | ○ absent |
| roof replacement cost guide (austin) quotes | 804 | $4.41 | commercial | MISSING | — |
| roof replacement cost guide (austin) estimate | 1,313 | $15.61 | commercial | /services | ● you appear |
| roof replacement cost guide (austin) estimates | 1,456 | $2.73 | commercial | /roof | ○ absent |
| roof replacement cost guide (austin) contractor | 457 | $20.31 | commercial | /roof | ○ absent |
| roof replacement cost guide (austin) contractors | 4,954 | $3.87 | commercial | /services | ○ absent |
| roof replacement cost guide (austin) specialist | 278 | $10.80 | commercial | MISSING | ● you appear |
| roof replacement cost guide (austin) experts | 2,056 | $6.11 | commercial | /roof | — |
| roof replacement cost guide (austin) in Austin | 3,128 | $18.63 | commercial | /roof | — |
| roof replacement cost guide (austin) guide | 1,845 | $2.38 | commercial | / | ○ absent |
| roof replacement cost guide (austin) vs alternatives | 7,635 | $14.89 | commercial | /roof | — |
| roof replacement cost guide (austin) pricing | 336 | $15.09 | commercial | MISSING | ● you appear |
| roof replacement cost guide (austin) deals | 2,682 | $11.91 | commercial | /services | ○ absent |
| roof replacement cost guide (austin) financing | 2,349 | $15.54 | commercial | /services | ● you appear |
| roof replacement cost guide (austin) warranty | 275 | $4.81 | commercial | / | ○ absent |
| roof replacement cost guide (austin) consultation | 414 | $2.66 | commercial | /services | — |
| roof replacement cost guide (austin) free quote | 1,426 | $11.89 | commercial | MISSING | ○ absent |
| roof replacement cost guide (austin) maintenance | 344 | $22.20 | commercial | /roof | ● you appear |
| roof replacement cost guide (austin) inspection | 1,377 | $9.78 | commercial | / | ○ absent |
| roof replacement cost guide (austin) replacement | 506 | $6.20 | commercial | /roof | — |
| roof replacement cost guide (austin) upgrade | 186 | $3.50 | commercial | / | ● you appear |
| roof replacement cost guide (austin) packages | 2,722 | $18.36 | commercial | MISSING | ○ absent |
| roof replacement cost guide (austin) same day | 60 | $22.56 | commercial | /services | ● you appear |
| roof replacement cost guide (austin) emergency service | 2,303 | $7.16 | commercial | /services | ○ absent |
| roof replacement cost guide (austin) cost calculator | 2,277 | $14.11 | commercial | / | ● you appear |
| storm-damage insurance claim help cost | 185 | $10.89 | commercial | /storm-damage | ○ absent |
Volume, CPC and competition are live DataForSEO measurements for Austin, TX. 150 of 150 keywords returned a volume. MISSING = we crawled your site and found no page targeting that keyword.
Exactly what we build — and the goal of each phase. This is the plan we execute autonomously the moment you say go.
Make AI able to resolve and trust who you are.
- Publish LocalBusiness + Service + FAQ schema
- Fix NAP consistency + declare sameAs
- Publish llms.txt + AI-bot robots.txt
Expected: AI can now reliably identify and cite the business.
Win the high-intent prompts competitors currently own.
- Build comparison + cost-guide pages with lead answers
- Add AggregateRating from real reviews
- Internal-link the new cluster
Expected: Target presence 19% → 44% on priority prompts.
Hold gains and take new queries each cycle.
- Re-scan all engines monthly
- Boost still-unwon prompts
- Expand to adjacent topic clusters
Expected: Compounding share-of-voice growth vs competitors.
Real excerpts from what AI engines actually answered. This is the receipts — not our opinion. Showing 6 of 6 AI answers captured.
"...the most recommended options are Ironclad Exteriors, BlueSky Roofworks, and a few directory listings..."
"...the most recommended options are Ironclad Exteriors, BlueSky Roofworks, and a few directory listings..."
"...the most recommended options are Ironclad Exteriors, BlueSky Roofworks, and a few directory listings..."
"...the most recommended options are Ironclad Exteriors, BlueSky Roofworks, and a few directory listings..."
"...the most recommended options are Ironclad Exteriors, BlueSky Roofworks, and a few directory listings..."
"...the most recommended options are Ironclad Exteriors, BlueSky Roofworks, and a few directory listings..."
| Dimension | Score | vs last period | vs benchmark |
|---|---|---|---|
| AI Visibility | 16 | +5 | -21 |
| Citation share | 12 | +3 | -22 |
| Schema readiness | 34 | +0 | -33 |
| Entity strength | 32 | +2 | -40 |
| Content depth | 36 | +3 | -29 |
| Technical AEO | 44 | +4 | -24 |
+73% AI-referred visits in 90 days
Est. traffic lift
+36 high-intent AI referrals / month
Est. AI referrals
~786–1877 added AI-referred visits / month
Opportunity
12% → 33% share of voice
Share gain
Cost of inaction
Every month unaddressed, Ironclad Exteriors compounds its lead in AI answers buyers act on first.
What changed
AI assistants now mediate buyer discovery; Summit Crest Roofing is largely absent from those answers.
What to do
Ship schema + entity foundations, then answer-first content on the lost high-intent prompts.
Sequencing
Foundations (wks 1-2) → content on lost queries (wks 3-6) → monitor + expand (ongoing).
Austin, TX
Target market
Roofing
Industry
6
Engines analyzed
200
Prompts tested
15
Competitors profiled
Trailing 30 days
Date range
AEO: Answer Engine Optimization — being the cited answer in AI assistants.
GEO: Generative Engine Optimization — visibility in generative AI results.
Share of Voice: Your share of all citations AI gives across the tested prompts.
Presence rate: Percent of prompts where AI names or cites you.
Perplexity
Favors pages with explicit FAQ/answer-block markup and consistent entity signals; rewards freshness.
Competitor mix: Ironclad Exteriors, BlueSky Roofworks
ChatGPT
Leans on aggregator/review sources when no local business has answer-optimized content for the query.
Competitor mix: Ironclad Exteriors, BlueSky Roofworks
Claude
Favors pages with explicit FAQ/answer-block markup and consistent entity signals; rewards freshness.
Competitor mix: Ironclad Exteriors, BlueSky Roofworks
Google AI Overviews
Leans on aggregator/review sources when no local business has answer-optimized content for the query.
Competitor mix: Ironclad Exteriors, BlueSky Roofworks
Gemini
Favors pages with explicit FAQ/answer-block markup and consistent entity signals; rewards freshness.
Competitor mix: Ironclad Exteriors, BlueSky Roofworks
Grok (xAI)
Leans on aggregator/review sources when no local business has answer-optimized content for the query.
Competitor mix: Ironclad Exteriors, BlueSky Roofworks
Where AI pulls its answers from across your buyer prompts.
| Domain | Type | Citations | Recency |
|---|---|---|---|
| ironclad-exteriors-example.com | competitor | 46 | <30d |
| directory-example.com | directory | 30 | <90d |
| forum-example.com | forum | 19 | mixed |
| summitcrestroofing-example.com | you (owned) | 3 | stale |
Citation gaps
best roofing company in Austin
Cited instead: Ironclad Exteriors · Publish an answer-first page with FAQ schema + a 40-60w lead answer targeting this exact query.
metal vs shingle roof cost
Cited instead: Ironclad Exteriors · Publish an answer-first page with FAQ schema + a 40-60w lead answer targeting this exact query.
how much does a roof replacement cost in Austin
Cited instead: Ironclad Exteriors · Publish an answer-first page with FAQ schema + a 40-60w lead answer targeting this exact query.
emergency roof repair near me
Cited instead: Ironclad Exteriors · Publish an answer-first page with FAQ schema + a 40-60w lead answer targeting this exact query.
signs you need a new roof
Cited instead: Ironclad Exteriors · Publish an answer-first page with FAQ schema + a 40-60w lead answer targeting this exact query.
Ironclad Exteriors
29% share of voice (rank 1)
Ironclad Exteriors is a category leader that AI cites frequently for discovery, pricing, comparison.
Strengths
- · Answer-first content
- · FAQ schema everywhere
- · Consistent NAP/entity
Weaknesses (your opening)
- · Thin on comparison content
- · Slow freshness cadence
Authority: DR 55 · 261 referring domains · 287 brand mentions · entity strong
BlueSky Roofworks
26% share of voice (rank 2)
BlueSky Roofworks is a strong challenger that AI cites frequently for discovery, pricing, trust.
Strengths
- · Answer-first content
- · FAQ schema everywhere
- · Consistent NAP/entity
Weaknesses (your opening)
- · Thin on comparison content
- · Slow freshness cadence
Authority: DR 37 · 271 referring domains · 92 brand mentions · entity strong
Lone Star Roof Co.
23% share of voice (rank 3)
Lone Star Roof Co. is a strong challenger that AI cites frequently for discovery, pricing, comparison.
Strengths
- · Answer-first content
- · FAQ schema everywhere
- · Consistent NAP/entity
Weaknesses (your opening)
- · Thin on comparison content
- · Slow freshness cadence
Authority: DR 30 · 117 referring domains · 209 brand mentions · entity strong
Subtopics: overview, cost, comparison, FAQ · Missing: cost table, comparison page, FAQ schema
Subtopics: overview, cost, comparison, FAQ · Missing: cost table, comparison page, FAQ schema
Subtopics: overview, cost, comparison, FAQ · Missing: cost table, comparison page, FAQ schema
| URL | Status | Schema | CWV | Inlinks | Health |
|---|---|---|---|---|---|
| / | 200 | Organization | Pass | 48 | 76 |
| /services | 200 | — | Warn | 24 | 56 |
| /about | 200 | — | Pass | 13 | 56 |
| /contact | 200 | — | Pass | 6 | 53 |
Illustrative crawl sample.
| URL | Depth | Inlinks | Equity | Orphan |
|---|---|---|---|---|
| / | 0 | 70 | 92 | — |
| /services | 1 | 27 | 64 | — |
| /blog/roof-cost | 2 | 1 | 12 | — |
38
Domain Rating
30
Referring domains
207
Backlinks
47
Competitor gap
Illustrative figures.
AI omits Summit Crest Roofing entirely from the recommendation set.
Fix: Establish entity + answer content so AI includes you.
| Market | Lang | AI Visibility | Citation rate | Priority |
|---|---|---|---|---|
| Austin, TX | en-US | 19% | 12% | High |
| Adjacent metro | en-US | 12% | 5% | Medium |
Illustrative trend.
75
Addressable buyer queries
15,294
Monthly search demand
12%
Share of voice today
32%
Target share of voice
~330
AI visits/mo today
~881
Projected AI visits/mo
+551
Incremental visits/mo
+6,612
Incremental visits/yr
How it's projected · illustrative click-through 18%
current_visits/mo = monthly_search_demand × share_of_voice × answer_click-through
projected_visits/mo = monthly_search_demand × target_share_of_voice × answer_click-through
incremental_visits/mo = projected_visits/mo − current_visits/mo
incremental_visits/yr = incremental_visits/mo × 12
Illustrative traffic projection off your measured search demand + share of voice — the visits that could come in as your AI visibility recovers. Not a revenue or return guarantee.
| # | Recommendation | Effort | Impact | RICE | Qtr |
|---|---|---|---|---|---|
| 1 | Publish LocalBusiness + Service + FAQ schematechnical | 2 | 5 | 88 | Q1 |
| 2 | Answer-first pages on top 10 lost promptscontent | 3 | 5 | 70 | Q1 |
| 3 | Fix NAP consistency + sameAsAEO | 2 | 4 | 60 | Q1 |
| 4 | Publish llms.txt + AI-bot robots.txttechnical | 1 | 3 | 55 | Q1 |
| 5 | Refresh stale core pages + datescontent | 2 | 3 | 40 | Q2 |
Executive
Content
Technical
| # | Prompt | Intent | Funnel | Cited | Conf |
|---|---|---|---|---|---|
| 1 | best roofing company in Austin | informational | top | not cited | 0.87 |
| 2 | metal vs shingle roof cost | comparison | mid | not cited | 0.98 |
| 3 | how much does a roof replacement cost in Austin | transactional | bottom | cited | 0.8 |
| 4 | emergency roof repair near me | transactional | top | not cited | 0.91 |
| 5 | signs you need a new roof | troubleshooting | mid | not cited | 0.75 |
| 6 | is a metal roof worth it in Texas | comparison | bottom | not cited | 0.99 |
| 7 | licensed roofing contractor Austin | navigational | top | not cited | 0.96 |
| 8 | roof financing options Texas | transactional | mid | not cited | 0.74 |
| 9 | best roofing in Austin | comparison | bottom | not cited | 0.95 |
| 10 | best roofing near me | comparison | top | not cited | 0.76 |
| 11 | best roofing Austin area | comparison | mid | not cited | 0.99 |
| 12 | best roofing in my area | comparison | bottom | not cited | 0.75 |
| 13 | best roofing | comparison | top | not cited | 0.77 |
| 14 | best metal vs shingle cost comparison in Austin | comparison | mid | cited | 0.71 |
| 15 | best metal vs shingle cost comparison near me | comparison | bottom | not cited | 0.74 |
| 16 | best metal vs shingle cost comparison Austin area | comparison | top | cited | 0.89 |
| 17 | best metal vs shingle cost comparison in my area | comparison | mid | cited | 0.89 |
| 18 | best metal vs shingle cost comparison | comparison | bottom | cited | 0.79 |
| 19 | best roof replacement cost guide (austin) in Austin | comparison | top | not cited | 0.91 |
| 20 | best roof replacement cost guide (austin) near me | comparison | mid | not cited | 0.82 |
| 21 | best roof replacement cost guide (austin) Austin area | comparison | bottom | not cited | 0.86 |
| 22 | best roof replacement cost guide (austin) in my area | comparison | top | not cited | 0.73 |
| 23 | best roof replacement cost guide (austin) | comparison | mid | not cited | 0.79 |
| 24 | best storm-damage insurance claim help in Austin | comparison | bottom | not cited | 0.78 |
| 25 | best storm-damage insurance claim help near me | comparison | top | not cited | 0.8 |
| 26 | best storm-damage insurance claim help Austin area | comparison | mid | not cited | 0.85 |
| 27 | best storm-damage insurance claim help in my area | comparison | bottom | not cited | 0.97 |
| 28 | best storm-damage insurance claim help | comparison | top | not cited | 0.91 |
| 29 | top rated roofing in Austin | comparison | mid | not cited | 0.94 |
| 30 | top rated roofing near me | comparison | bottom | not cited | 0.76 |
| Workstream | Deliverable | Owner | Cadence |
|---|---|---|---|
| Schema & entity | JSON-LD + NAP fixes live | Icarus Works team | Wks 1-2 |
| Content | Answer-first pages published | Icarus Works team | Wks 3-6 |
| Measurement | Monthly re-scan + report | Icarus Works team | Monthly |
AI Visibility Score: Blended 0-100 measure of how often + how prominently AI cites you.
ICE / RICE: Prioritization scores: Impact×Confidence×Ease / Reach×Impact×Confidence÷Effort.
llms.txt: A file guiding AI crawlers to your best, citable content.
NAP: Name, Address, Phone — must be consistent for entity resolution.
Share of Model: Your citation share within a specific AI engine over time.
Zero-click: Queries answered directly by AI without a click to any site.
The words AI uses to describe you — the positives to amplify and negatives to correct.
Positive descriptors
Negative descriptors
46%
Zero-click rate (est.)
Most buyer queries are answered without a click — being the cited answer is everything.
high
AI Overview presence
Your category triggers AI Overviews on most queries.
Estimated how often buyers ask these clusters, and how fast that demand is growing.
| Cluster | Est. monthly prompts | Growth | Commercial | Priority |
|---|---|---|---|---|
| Metal vs shingle cost comparison | 3,274 | +36% | 67% | High |
| Roof replacement cost guide (Austin) | 1,165 | +25% | 46% | Medium |
| Storm-damage insurance claim help | 5,262 | +30% | 56% | Medium |
Illustrative estimates.
| Engine | Sessions | Engagement | Conversions | Conv rate |
|---|---|---|---|---|
| perplexity | 62 | 63% | 10 | 5% |
| chatgpt | 211 | 69% | 5 | 5% |
| claude | 131 | 52% | 2 | 3% |
Illustrative figures.
AI pulls from these sources when answering. Missing presence = missing citations.
| URL | LCP | INP | CLS | Status |
|---|---|---|---|---|
| / | 2.7s | 243ms | 0.02 | Pass |
| /services | 3.9s | 362ms | 0.13 | Warn |
Illustrative.
Add descriptive alt + schema for image AI surfaces.
Add VideoObject + transcripts for video answers.
| Crawler | Requests | Avg status | Top paths |
|---|---|---|---|
| GPTBot | 316 | 200 | /, /services |
| PerplexityBot | 289 | 200 | /, /about |
| Googlebot | 1233 | 200 | all |
Illustrative.
roofing cost
Competing pages: /services, /blog/cost — Consolidate into one authoritative cost page; redirect the weaker.
This is an illustrative sample.
Your live report is measured against your real market — same depth, your data.