Pricing
The audit is
your quote.
Three parts, in order: one flat audit, free implementation, and one custom monthly plan. No implementation fees, no setup fees, no tiers to decode — and your exact number, shown before anything begins.
Audit $1,500 flat · Implementation free · Plans $2,500–$10,000/mo
Why the audit comes first
We can't fix what we haven't measured.
Anyone who quotes you a monthly price before measuring your market is guessing — with your money. We don't. The audit captures how every AI engine answers your buyers' real questions today, who gets cited instead of you, and exactly why. Everything after — the roadmap, the work, and your exact price — is built from that evidence.
Evidence, not opinions
Every finding traces to a real AI answer we captured — verbatim, engine by engine. Never a simulation, never a checklist.
The audit is the quote
Your personalized plan price is computed from what the audit actually finds — your market, your competition, your gap. No sales call required.
And it's yours
Do it yourself, hand it to another agency, or have us run it. The roadmap is written to work in any hands — including yours.
Opportunity calculator
Run your math on being the answer.
When buyers ask AI who to hire, the answer names only a handful of businesses — usually two or three — and everyone else is invisible. Set your own numbers below to see what one of those answer slots is worth to you:
What one won customer is worth to you
Extra qualified opportunities from AI answers
How many of those you turn into customers
Pipeline / mo
$50,000
Jobs won / mo
3
Revenue won / mo
$15,000
Annualized
$180,000
By your numbers, a single won job covers the $1,500 audit 3.3× over.
Illustrative math based on numbers you set — not a projection or guarantee of results.
The model
Three parts. One of them is free.
The Audit
$1,500 flat
one-time · every industry, same price · $3,000 multi-location
Credited back in full
Start a plan within 15 days and your audit fee is credited back in full off month one — the audit is essentially free.
We can't fix what we haven't measured — and we don't guess. Every engagement starts with evidence: your real buyer questions run through every AI engine, the verbatim answers, the competitors being cited instead of you, and a prioritized roadmap to close the gap. The audit is also your quote — your exact plan price arrives with it.
- Your real buyer questions across every AI engine — verbatim answers included
- Competitor citation map — who AI recommends instead of you, and why
- Structured-data, entity & keyword gap analysis with real search volumes
- Prioritized fix roadmap + your AI Visibility Score
- Yours to keep — implement it yourself, hand it to any agency, or have us do it
- Start a plan within 15 days and the full audit price is credited off month one — the audit effectively becomes free
- Delivered within the next 12 hours — most the same day
Implementation
Free
always · no setup fees · nothing begins until you approve
When you start a plan, we build everything your roadmap calls for — schema, entities, answer-block content, technical fixes — at no separate charge. There is no implementation or setup fee, ever. And if you start within 15 days of your audit, the full audit price is credited off your first month.
- Every roadmap item built for you — done-for-you, end to end
- No implementation or setup fee. Ever.
- Start within 15 days: your full audit fee credits off month one
- Nothing is published without your approval
The Plan
Custom
monthly · most plans $2,500–$10,000/mo · 3-month minimum, billed monthly
One personalized monthly price — scoped to your industry, your market, and exactly what we're ranking you for — revealed with your audit, before you commit to anything. It's not a menu of tiers: your number reflects your locations, your competition, and the depth your market actually demands. Nothing more.
- Monthly answer-block content, schema & entity work — from real engine data
- Citation tracking across every engine, reported monthly
- Every month: what we did, what changed, and next month's plan
- Start within 15 days of your audit and your full audit fee is credited off month one
- 3-month minimum — the honest window: fixes land in days, but AI answers re-rank over ~90 days
- Your exact price shown up front in your Command Center — no sales call required
Why a range and not a price list? Because the honest number is specific to your industry, your market, and what we're ranking you for — and we'd rather show you yournumber than a table of someone else's. It's revealed with your audit, before you commit to anything.
Step by step
What happens, when — and what it costs.
The free scan
Type your website. We ask the AI engines your buyers use who they recommend — and show you the live answer in about 20 seconds. No signup to start.
$0
The audit
The full evidence: every engine, every buyer question, the competitor citation map, your roadmap — and your exact plan price. In your inbox within 12 hours. ($3,000 for multi-location.)
$1,500 flat
Your call
The audit is yours outright. Implement it yourself, hand it to another agency, or have us run it. No lock-in, no pressure — the roadmap works either way.
$0
Implementation
If you choose us, we build everything the roadmap calls for at no separate charge. Start within 15 days and your full audit fee is credited off month one.
Free — always
The monthly loop
Research, build, deploy, measure — every month, driven by fresh engine data from your market. You see the work, the trend, and next month's plan in every report.
your plan price · most $2,500–$10,000/mo
Inside the plan
Real work. Every month. In writing.
No honest agency can guarantee what a third-party AI model will say. What we guarantee instead is the work itself — real, inspectable, and driven by fresh engine data from your market — reported to you every single month.
Answer-block content
Pages and answers written for the exact questions your buyers ask AI — structured so engines can verify and quote them.
Schema & structured data
The machine-readable layer — built, maintained, and expanded as engines change what they read.
Entity & trust signals
Your business established as a distinct, verifiable entity engines can confidently name.
Citation tracking
We re-ask the engines your market's questions and record who gets named — the metric that actually matters.
Fresh market data
New questions, keywords, and competitor moves pulled from real search and engine data every cycle.
The monthly report
What we did, what changed, what's next — plain language, real numbers, inside your Command Center.
What we guarantee
Every deliverable is QA-scored before it reaches you. You pay the audit and the monthly plan — nothing else: there is no separate implementation or setup fee, ever. And you see your full plan and price before anything begins. Every finding is backed by a real query we ran against the engines themselves — ChatGPT, Perplexity, Claude, Gemini, Grok, and Google AI Overviews — never a simulation.
Delivery
Your audit is in your inbox within the next 12 hours — most are delivered the same day.
What we don't sell
No backlink packages.
No PR retainers. On purpose.
AI engines don't cite the business with the biggest link graph. They cite the clearest, most verifiable answer in the market — the one they can read, check, and quote with confidence. That's what we build. Structured data, entity signals, and answer-first content do the work that link-buying used to promise.
We hold ourselves to the same method: AI engines cite our own site in the most competitive category imaginable — AI search itself — and we got there with zero purchased backlinks and zero PR retainers. If you ever want links or PR on top, your audit and roadmap work with any vendor you choose. But you won't need them to get named.
Straight answers
Everything a careful buyer asks first.
Who is Icarus Works?
We're an AI-visibility firm. We measure how the AI engines your buyers now use — ChatGPT, Perplexity, Google AI Overviews, Gemini, and Claude — answer the questions people ask before they hire, and whether they recommend you or a competitor. Then we hand you the exact fixes to close the gaps. Every finding traces to a real AI answer we captured. No opinions, no generic checklists.
What exactly do I get for $1,500?
One flat price, one complete audit: your real buyer questions run through every AI engine with the verbatim answers, a competitor citation map (who AI names instead of you and why), a structured-data and entity gap analysis, your keyword and question universe with real volumes, and a prioritized fix roadmap with your AI Visibility Score — delivered inside your own Command Center. $1,500 single-location, $3,000 multi-location. No tiers, no industry markup. And if you start a plan within 15 days, the full audit price is credited off your first month.
Is there a guarantee?
Yes — stated plainly. Every deliverable is QA-scored before it reaches you. You pay the audit and the monthly plan — nothing else: there is no separate implementation or setup fee, ever. And you see your full plan and price before anything begins. Every finding is backed by a real query we ran against the engines themselves — ChatGPT, Perplexity, Claude, Gemini, Grok, and Google AI Overviews — never a simulation. The one thing we don't guarantee is a specific ranking or citation — those depend on the AI engines, which no one controls. What we guarantee is real work, delivered fast, that shows you exactly where you stand and what to fix.
How long does it take?
It's fully automated — no call, no scheduling. Your audit is in your inbox within the next 12 hours — most are delivered the same day. You get a one-click link straight into your Command Center, and the audit is yours to keep.
What if you don't find much wrong?
No business ranks for everything — not even the market leader. The audit evaluates the best search terms and buyer questions in your industry, and there are always answers you're winning, answers you're losing, and answers nobody in your market owns yet. If you're ahead, the work shifts from catching up to staying there: AI answers reshuffle constantly as engines re-index, and share of voice is maintained, not won once — protecting your moat while competitors work to take it is exactly what the monthly plan is for. Either way you leave with a prioritized plan: what to fix, what to extend, and what to protect — never padded busywork.
Why is there a 3-month minimum on the plan, and when will I see results?
Because it's the shortest honest window in which the work can prove itself. Implementation is fast — it typically begins within about 3 days of onboarding and your roadmap is built out quickly — but measurable movement in AI answers and search typically takes around 90 days, because the engines re-crawl and re-rank on their own schedule and the gains compound over time. A shorter commitment literally can't show whether the work moved your visibility, so we don't pretend it can. From day one you see every fix ship in your Command Center and we re-test your visibility across every engine each month — you're never waiting 90 days to see that the work is happening, only for it to fully compound. After the 3-month minimum, the plan continues month to month.
Why does everything start with the audit?
Because we don't guess. We can't implement what we haven't measured — and neither can anyone else, honestly. The audit captures how every AI engine answers your buyers' real questions today, who gets cited instead of you, and exactly why. That evidence becomes your roadmap and your exact plan price — the audit IS the quote. And it's yours outright: implement it yourself, hand it to another agency, or have us do it. No lock-in either way.
Do you sell backlinks or PR?
No — and that's deliberate, not a gap. AI engines cite the clearest, most verifiable answer in a market, not the biggest link graph. Our own site is cited by AI engines in one of the most competitive categories there is — AI search optimization itself — with zero purchased backlinks and zero PR retainers. That's the method we sell. If you ever want link-building or PR on top, your audit and roadmap work with any vendor you choose.
I'm a small local business — is this overkill for me?
Not at all — local businesses are exactly who this is built for. When someone asks ChatGPT or Google AI who to hire in your city, the engine names a handful of businesses and the rest are invisible. The audit is one flat $1,500 for every industry and every size, and monthly plans are scoped to your actual market — a single-location local business pays for a single-location local plan, nothing more.
Is this just SEO?
No. SEO chases blue links and rankings. We optimize for being the cited answer inside AI engines — a different discipline with different signals. The audit shows exactly where you stand and what to change to get named.
Do you need access to my site?
Not for the audit — it's run entirely from the outside, the same way the AI engines see you, so there's nothing to install and nothing to hand over. If you choose done-for-you implementation, then yes — real implementation means real changes published to your site, and we set that up during onboarding: most sites just add our one-line snippet (about five minutes — we verify it's live for you), or we connect directly to your platform, or we work with your web person and hand them exactly what to install. Whatever the route, nothing goes live without passing through the approval mode you choose.