Icarus Works

Responsible AI

Responsible AI

AI is the core of what we do — so we hold ourselves to a standard. These are the principles behind how we build and use AI at Icarus Works, written to be honest about what our systems do and don’t do.

Last updated July 23, 2026
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1. Our principles

  • Be honest. We disclose when you’re dealing with AI and never dress up automation as a specific human to make a sale.
  • Stay grounded. Our audits are backed by real queries we run against AI engines — not simulations or invented numbers.
  • Keep humans in the loop. People can always step in, and you can always reach one.
  • Don’t overpromise. No honest provider guarantees rankings; we don’t either.
  • Respect data. We use only what we need and don’t hand your private workspace to third-party model training.

2. How we use AI

We use AI to run visibility audits, generate recommendations, power the in-app concierge/strategist, help resolve support, and compose some outreach. A full inventory of these surfaces is in our AI & Automation Disclosure.

3. Human oversight & escalation

You can always reach a human. Ask the concierge for a person, or email support@icarusworks.ai.

Automated outputs are quality-checked before they reach you, and our team monitors AI behavior for accuracy, safety, and tone. When something needs judgment, a person handles it.

4. Accuracy & no guarantees

AI can be wrong. Output is informational, not professional advice, and you should review it before relying on it. Whether an AI engine names, ranks, or cites your business is decided by third-party providers whose systems we don’t control and which change often — so we guarantee the quality of the work, not the outcome.

5. Data in our AI

We process your data to deliver the service. We do not use your private workspace content to train third-party foundation models beyond what’s necessary to handle your request. Which AI providers we rely on and why is listed in our Privacy Policy sub-processor table.

6. Opt out of AI interactions

Prefer not to interact with AI? Ask for a human at any point, and we’ll route you to a person for support and account matters. Some automated analysis is core to the product itself (the audit is automated by design), but the conversation can always be with a human.

7. Talk to us

Questions or concerns about our use of AI? Email support@icarusworks.ai.

AI & Automation Disclosure →  ·  All policies →