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AI Implementation

AI Win-back Campaigns

Reactivate lost customers who already trust you

Live in 48 hours Starting from $397

The problem

Customers who've bought from you before are 60-70% more likely to buy again — but only if you reach out. Most businesses don't.

Acquiring a new customer costs 5-7x more than reactivating a lapsed one.

What you get

  • Lapsed customer identification
  • Personalized reactivation sequences
  • Incentive delivery and tracking
  • Multi-channel outreach
  • Reactivation analytics and ROI reporting

How it works

What happens after you say yes

1

AI identifies customers who haven't purchased in 60-90+ days

2

Sends personalized reactivation message ("We miss you")

3

Offers relevant incentive (new service, limited offer, etc.)

4

Multi-touch: SMS → email → voice

5

Books appointment or drives purchase

The tech stack

What we use to build it

Twilio (SMS + voice)Resend (email)Claude (personalization)Your CRM

You don't need accounts with any of these — we handle setup and licensing.

FAQ

Common questions

How far back do we go for lapsed customers?

You define the window. Typical: 90 days for high-frequency businesses (restaurants, gyms), 12-18 months for infrequent ones (dental, legal).

Do we need to offer a discount?

Not necessarily. Many reactivations happen with a simple "we'd love to see you again" + easy booking link. Discounts are optional.

Powered by AI Memory

Every Icarus implementation includes AI Customer Memory — your AI remembers every caller permanently and gets smarter with every interaction.

Learn more →

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Ready to implement AI Win-back Campaigns?

Tell our AI about your business. We'll show you exactly what ai win-back campaigns looks like for you — and have it live in 48 hours.

Live in 48 hours · No contracts · Cancel anytime